Odisha News Hour

How A Kerala Housewife Started A Business With Borrowed Funds And Rented Space And Built An Rs 125 Crore Enterprise

<p>Social criticism and unfavorable environmental conditions seldom matter when you are on a purpose. We’ll be discussing Sheela Kochouseph’s success story today, whose tale motivates us to follow our goals despite any obstacles that may arise!</p>
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<p>Sheela Kochouseph Chittilappilly, a homemaker, used borrowed funds to launch the lingerie company V-Star Creations. Despite being the business mogul Kochouseph Thomas Chittilappilly’s wife and the creator of V-Guard Industries, Sheela started her company with a loan and a rental facility. Her selection of the product drew immediate criticism. However, Sheela overcame all obstacles and built her brand V-Star into a company valued at over Rs 125 crores.</p>
<p>The early years of Sheela Kochouseph Chittilappilly’s career and her struggles</p>
<p>Sheela Chittilappilly, the managing director and founder of V-Star Creations, is a native of Kerala. Her dad had his own firm. Sheela was inspired to work hard and become an independent lady when her father passed away.</p>
<p>Sheela has had a passion for creating dresses since she was a little girl. She had no idea that this creative side would someday make her one of Kerala’s wealthiest people.</p>
<p>The establishment of V-Star Creations by Sheela Kochouseph Chittilappilly</p>
<p>Sheela was a homemaker who was always determined to succeed on her own. She went to her spouse after deciding she wanted to start her own business and develop her own brand.</p>
<p>The proprietor of the V-Guard group, her husband Kochouseph Chittilappilly, urged that she launch her company from the ground up. In order to launch her own business, he advised her to take out a loan and rent a space.</p>
<p>Sheela launched V-Star Salwar Kameez as her first product. She soon came to the conclusion that innerwear products had more potential than salwar kameez.</p>
<p>Sheela invested the first Rs 20 lakhs to start V-Star Creations in 1995. Ten employees were employed when the firm first began operations.</p>
<p>The first several days were difficult. She received backlash for introducing lingerie lines of clothing. Additionally, publishing houses refused to promote the offering. Sheela, however, was determined not to give up and carried on with what she thought was the greatest job she was doing.</p>
<p>With a revenue of more than Rs 125 crores, V-Star Creations is now the industry leader in the innerwear and lifestyle product category. The company produces underwear for men, children, bras, panties, camisoles, and other items. V-Star is present throughout the Middle East, Kerala, Tamil Nadu, and Karnataka.</p>
<p>Sheela still hopes to dominate the global market with her brand V-Star, despite having reached incredible heights in her career.</p>